Resources

Practical, no-nonsense tips to help you sell more tickets and run smoother events. Everything here links to the tools and step-by-step guides already built into BooTickets.

Price your tickets well

• Start with an earlybird tier. A cheaper early price rewards your keenest fans and gives you momentum (and social proof) before the main push. See Create ticket types.
• Keep the tier structure simple. A couple of clear options usually outsell a long list of similar ones.
• Be upfront about fees. You choose whether the booking fee is shown on top or absorbed into the price — see Pricing.

Drive ticket sales

• Use discount codes for partners and pushes. Give promoters, sponsors or a launch newsletter their own code so you can see what's working — Create discount codes.
• Share the event page everywhere. Every event gets a hosted, SEO-ready page you can link straight to — see Event pages and Linking to events.
• Add a "Buy tickets" button to your own site. Sell from your homepage without sending people away — Buy ticket buttons.
• Print QR codes for posters and flyers. QR codes turn any physical touchpoint into a ticket link.

Get found

• Let your event pages do the SEO work. BooTickets event pages are built to be indexed by search engines, so a well-titled event with a clear description and date can rank on its own.
• Measure what's driving sales. Connect Google Analytics and Google Ads to see which channels convert.

Run the event smoothly

• Check people in fast at the door with the scanner app — Check in attendees.
• Know your numbers before and after with sales reports and attendee exports.

Need a hand? Head to the Help centre or get in touch.