Google Ads

Full guide coming soon. Here's what's possible today.

BooTickets automatically captures Google click identifiers — gclid, and the web-to-app identifiers gbraid / wbraid — when buyers arrive from an ad, and records them against the order. It also captures UTM parameters.

This means you can attribute ticket sales back to ad campaigns. To measure conversions client-side when using the Buy ticket button, listen for the bt:purchase event and fire your Google Ads conversion tag from it.

A complete Google Ads conversion-tracking guide is on the way.