Google Analytics

Full guide coming soon. Here's what's possible today.

BooTickets captures campaign attribution at checkout, and the embed widget emits a purchase event you can forward to analytics.

Track campaign traffic

Add UTM parameters to the links you share. BooTickets records them against the resulting order:

https://bootickets.com/e/<event-id>?utm_source=google&utm_medium=cpc&utm_campaign=spring

See Linking to events.

Fire a conversion on purchase

If you use the Buy ticket button on your own site, listen for the bt:purchase event and forward it to Google Analytics:

<script>
  document.addEventListener('bt:purchase', (e) => {
    gtag('event', 'purchase', { transaction_id: e.detail?.orderId });
  });
</script>

A deeper Google Analytics setup guide is on the way.